Discover the wines of Switzerland and the Alpine regions
Simon Hardy welcomes you to Fitting Wines
Wine Communicator | Event Organiser | Regional Ambassador
I bring a rare blend of multinational brand marketing experience and entrepreneurial flair to the wonderful world of Alpine wines.​
Professional background:
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Founder of Fitting Wines consultancy in Switzerland in 2010, moved to London in 2019
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Co-founder of Alpina Vina, a cross-border guide to the Alpine wine regions, in 2023
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25 years in consumer marketing and business strategy at Nestlé in the UK, USA and the global headquarters in Switzerland
Key roles:
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Organiser of Swiss Wine Week London for Swiss Wine Promotion since 2024
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Co-author of The Smart Traveller's Wine Guide to Switzerland published by the Académie du Vin Library with Club Oenologique - available from 8th October 2025
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Regional Ambassador for Switzerland at the Old Vine Conference since 2025
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International Wine Challenge Judge since 2018
Credentials:
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WSET Diploma in 2010
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Finalist in 67 Global Wine Communicator Awards 2025
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Short-form Video category
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Long-form Video category
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What I do
I specialise in Swiss and Alpine wines and provide expert consulting and services in wine communication and event organisation. I also promote the many benefits of old vine wines.
Every wine has its own story - the region, producer, grape varieties and traditions. I help tell these stories in various media: video, audio, and print, and at all kinds of tasting events: public, private, corporate and masterclass.
Working with the best clients and partners
Jancis Robinson MW OBE
Editor-in-Chief, jancisrobinson.com
“Hardy could not care more about promoting Swiss wine. Many congrats again on a really interesting and well-run tasting. Thank you.”
Jasmin Schmid
Project Manager, Swiss Wine Promotion, Bern
“We are definitely planning the Swiss Wine Week London 2025 and would love to work with you again.”
Belinda Eaton - Head of
Marketing and Engagement,
The Institute of Masters of Wine
“It was a wonderful evening ... I enjoyed having the chance to try these wines and found the entire session fascinating.”
Anjali Douglas
Tasting & Events Manager,
WSET School London
“It was a brilliant tasting and I’d be very keen to look into repeating this format ... As this was sold out with a waiting list I can look into putting it on again sooner.”
Dr José Vouillamoz
Expert in grape genetics,
wine writer & consultant
“The authors have done something quite rare: they’ve created a guide that’s both accurate and insightful, while remaining engaging, practical, authentic and full of character.”
Lucy Meza Ortega
Head Sommelier, 67 Pall Mall Verbier
“The event went well and we received good comments from members expressing their enthusiasm as well as being delighted to learn more about Swiss wines.”